National Furniture wants to build a solid reputation in the tri-state area as a company that produces quality products at a reasonable price.  In addition, it will also attempt to build a reputation as a caring employer that works hard to promote positive influences in the community.

It intends to have a team of community service worker-employees who will volunteer one weekend each month in service to the elderly members of the tri-state area community.  The positive results from this program will be immense.  As a result of the media's tendency to focus on such programs, it will receive much favorable attention.

The company also intends to give away a substantial amount of free furniture each year to persons who have suffered tragedies in their lives, such as deaths of relatives or natural disasters.